With extensive management experience in various size companies, I understand how to maximize productivity, attract needed talent and leverage outside agencies. My philosophy is not to erratically hire many people but evaluate marketing contributions needed to achieve goals.
Too many times the true benefits and value proposition are lost due to the complexity of the solution and the focus on features. I ensure value is succinctly defined and articulated both internally and externally.
It is imperative for marketing to deeply understand the target customers, verticals and decision makers. Whether entering new markets or improving existing targeting, I understand the importance of knowing your customers.
It is my belief and one that I relay to my team, that everything marketing does is for sales. I immediately develop close relationships with sales and become integrated with the sales process while leveraging their customer and market knowledge.
Data and analytics is the basis for any marketing programs. Before executing any marketing initiatives, I ensure there is a way to measure and report the results. If non systems are in place, I have extensive experience in developing the tools and processes to define best practices.
Establishing a company's brand and a thought leader is imperative in today's market. Whether creating or improving a brand, or raising the recognition level of an executive, through events, educational material, professional/consulting services, customer testimonials and social media, I will dramatically transform the company's brand worth.
My marketing and growth strategies are well thought out and rely on data, market dynamics, competition, strengths and company goals. I ensure strategies are actually implementable given the company's budget and resources.
My product management background enables me to articulate benefit statements and value propositions for complex solutions. Optimal messaging then drives all product related communications and sales approaches.
With extensive global team management experience, including remote teams across time zones, I assess existing talent for current and future needs then evolve intelligently taking into account employee expenses, outsourcing potential, existing talent and future marketing responsibilities to the company.
My engineering background and technical aptitude influence my approach to making decisions. While every decision cannot be based on data, most can. Before executing any programs especially those requiring large budgets, I ensure there is a plan and tools to measure the results and this data is analyzed, programs refined accordingly and ongoing reports are provided to all stakeholders.
Whether utilizing internal or external resources, my approach is to ensure the message, target audience, goals and budget is defined before any digital marketing program. My integrated process includes consistency across digital ads, social media, ABM, email, website and promoted content.
I firmly believe all marketing activities are for the benefit of the sales teams. I immediately put effort into developing a partnership with sales and mandate my team to create a relationship of constant sales input, feedback and to share in the sales victories.
Whether it is establishing a new brand, expertise in the market or raising the level of an executive, I utilize an integrated approach of events, educational material, professional/consulting services, customer testimonials and social media to advance a company's reputation to the next level.
In today's information overload, it is not enough to list features or describe functions. Customers need to understand how a solution will help them, make their jobs easier or give them a competitive advantage. In developing any type of program, I integrate stories at multiple phases of engagement.
The building blocks of a demand generation strategy are of course, clear messaging, engaging content, targeted audience and a defined budget. However, that's only part of the story, my expertise in demand generation is comprehensive and includes inside sales processes, lead nurturing, sales feedback and marketing stack implementation.