Leader - Visionary- Technologist
Data-Based Decision Maker
Available for:
full-time, contract, board positions
Leader - Visionary- Technologist
Data-Based Decision Maker
Available for:
full-time, contract, board positions
I started my career as an Electrical Engineer for GE Astro Space and quickly magnified my technical, analytical and problem solving skills. Recognizing early on that I had a strong interest in the business side and customer/sales interaction, I completed my MBA degree followed by multiple courses and certifications towards an MS in Marketing.
Moving into product management then marketing, with a few years in sales, I focused on high tech industries that allowed me to use my tech background with my business acumen.
Whether as an individual contributor or leader of large global teams, I approach each challenge with energy, enthusiasm, focus and a cooperative personality.
With extensive management experience in various size companies, I have proven expertise in managing small or large global marketing teams while being able to roll up my sleeves and dive into the details. I understand how to maximize productivity, attract needed talent and leverage outside agencies.
Every strategy, program, campaign or activity is focused on one thing - GROWTH!. Whether the goal is growing new customers, share of wallet on existing customers, brand recognition or retention, My approach consistently deliver above expectations.
My marketing strategies are well thought out and rely on data, market dynamics, competition, strengths and company goals. I ensure strategies are actually implementable given the company's budget and resources.
My product management background enables me to articulate benefit statements and value propositions for complex solutions. Optimal messaging then drives all product related communications and sales approaches.
With extensive global team management experience, including remote teams across time zones, I maximize the productivity of the team and impact to the organization. I am skilled at assessing talent, optimizing each person's contributions while taking the time to provide a career growth plan.
My engineering background and technical aptitude influence my approach to making decisions. While every decision cannot be based on data, most can. Before executing any programs especially those requiring large budgets, I ensure there is a plan and tools to measure the results and this data is analyzed, programs refined accordingly and ongoing reports are provided to all stakeholders.
If you're not using the latest marketing technology or AI solutions, you are no doubt falling behind your competitors. Not only can marketing technology provide a competitive advantage, but it can save hours of time allowing your employees to focus on critical tasks. From marketing automation, content generation or using intent data, I will maximize your department' productivity.
I firmly believe all marketing activities are for the benefit of the sales teams. Developing a deep and trusting partnership with sales is critical for marketing to be successful. This includes integrating into customer engagements to enhance messaging and targeting.
Whether it is establishing a new brand, expertise in the market or raising the level of an executive, I utilize an integrated approach of events, educational material, influencers, industry organizations, customer testimonials and social media to advance a company's reputation to the next level.
In today's information overload, it is not enough to list features or describe functions. Customers need to understand how a solution will help them, make their jobs easier or give them a competitive advantage. In developing any type of program, I integrate stories and relatable use cases at multiple phases of engagement.
The building blocks of a demand generation strategy are of course, clear messaging, engaging content, targeted audience and a defined budget. However, that's only part of the story, my expertise in demand generation is comprehensive and includes inside sales processes, lead nurturing, sales feedback and marketing tech stack implementation.