Career Highlights

I spearheaded the effort to identify, package, price and promote a suite of cloud based solutions.  This effort included training a sales force on a new value proposition, pricing structure and proper messaging.

This immense effort resulted in  over $10M in first quarter revenue and a competitive advantage.

In a startup AI company, I architected, grew and mentored a team of global marketing professionals.  Progressing from marketing generalists, to specialists and outsourcing where appropriate, the team evolved to meet the ever changing needs of a fast growing company.  

I led the entire effort to implement a platform, processes and strategy to generate high quality leads.   Choosing SalesForce Pardot, my team architected the process for lead acquisition, lead scoring, inside sales handoff and all relevant metrics. This massive undertaking resulted in 40% increase in MQLs with 20+ new customers in the first two quarters.

I recognize when partnerships are beneficial or even required for a GTM strategy.  For a SaaS company, I detailed the partnership program rules of engagement, onboarding process and joint marketing programs that resulted in 15% of annual revenue in its second year.